In the framework of the international celebration of Women’s Day, the invitation is to reflect beyond the commercial offer that is produced around the date, not in vain is the third celebration that most bill for traders in Colombia. However, few know the value and transcendence for the history of March 8, where it is...
A worthy story can communicate a brand’s entire personality in as little as 2 minutes. When you use the right features and formats, you can use compelling stories to break down any concept about your brand and open up their world. It is important to engage consumers in the brand story, after all, this is...
Nowadays, social media is crucial in any marketing strategy implemented. It’s just as important for the content to be interesting as it is for it to look attractive and meet the expectations of a public that we know is very demanding. A clear example is the rise of more visual social media like Instagram—the trendy...
The audiovisual production sector is developing various guides to safely conduct its recordings and proposes the possibility of a swift return to work. With thermometers at the entrances of filming locations. With constant disinfection of costumes and facilities. With gloves and masks. With individualized use of headphones and makeup materials. With minimal teams in the...
THE MOST IMPORTANT THINGS TO CONSIDER BEFORE CARRYING OUT AN AUDIOVISUAL PROJECT How is it done? An audiovisual project starts with an idea, which takes its first steps during the pre-production phase; a stage that begins weeks and even months before saying action. It encompasses all the work done before a recording to ensure and...