In the framework of the international celebration of Women’s Day, the invitation is to reflect beyond the commercial offer that is produced around the date, not in vain is the third celebration that most bill for traders in Colombia. However, few know the value and transcendence for the history of March 8, where it is...
A worthy story can communicate a brand’s entire personality in as little as 2 minutes. When you use the right features and formats, you can use compelling stories to break down any concept about your brand and open up their world. It is important to engage consumers in the brand story, after all, this is...
Versatility, trend, popularity and new consumption standards are definitely adjectives that would describe the new format that is taking over social networks. For some it is as simple as a podcast with the addition of a video element, which can be as simple or complex as you prefer, but according to statistics provided by Google,...
Audio has always been a trend. Since the birth of radio, people have sought entertainment in various forms—whether it was music, radio dramas, variety shows, or news. Over time, we’ve seen different musical formats emerge, and now almost everyone has a profile on a popular streaming platform, following content on their mobile devices that captures...
When it stops being what you want it to be, everything starts to lose meaning. When it’s been a long time since you celebrated it, it’s not worth it. When you start a project with your head down and the feeling that what tells you it’s not going to go well is stronger than what...
Nowadays, social media is crucial in any marketing strategy implemented. It’s just as important for the content to be interesting as it is for it to look attractive and meet the expectations of a public that we know is very demanding. A clear example is the rise of more visual social media like Instagram—the trendy...
What is an Animated Video? An animated video is a way for companies to convey an idea differently and succinctly using created illustrations that recreate real environments with graphic elements such as characters, places, spaces, and worlds, transmitting a message without the need to shoot or record the company’s facilities or human resources. Advantages of...
Content marketing is one of the best strategies to position a brand in the medium and long term. Content can take many forms. For example, you might focus on blog posts or design a calendar with audiovisual content for social media. Typically, content marketing combines several actions, and logically, some will work better than others....
Content marketing is in vogue. Creating relevant and valuable content is the best way to attract and retain your customers. Yes, we say it that clearly, without beating around the bush. Good content marketing will help you a lot in gaining new customers. How, you ask? Well, if you want to know the relationship between...
Before answering the question in the title of this post, we need to do two things: Define what online visibility is. Explain the difference between online presence and online visibility. Online visibility is about having your target audience see you on the Internet. They should know you exist, find you, and discover what you offer....