Content marketing is in vogue. Creating relevant and valuable content is the best way to attract and retain your customers. Yes, we say it that clearly, without beating around the bush. Good content marketing will help you a lot in gaining new customers. How, you ask? Well, if you want to know the relationship between good content and acquiring new customers, keep reading.
More than a decade ago, Joe Pulizzi defined content marketing as “a technique for creating and distributing relevant and valuable content to attract, acquire, and engage a well-defined target audience, with the goal of driving them to become future customers.”
Why is content marketing the best way to attract potential customers?
Well, content marketing is not only about creating content (although that’s part of it); it’s about creating content that aims to attract, retain, and engage potential customers.
For this to happen, it’s not enough for the content to be good—it has to be valuable content.
If the content is valuable, informative, and entertaining, it will begin to attract potential customers: users who arrive with a specific search and find content that meets one of their needs.
The help your content provides to users will make them view your brand more positively, without having to use more intrusive promotion methods.
We’ll give you a very illustrative example that will help you understand: If you approach a woman or man in the middle of the street and ask them to marry you, what’s their likely answer? They’ll probably say no, right? But if you approach this woman or man, talk to them, and start to gradually attract them, your chances of a “yes” will exponentially increase—maybe.
But content marketing helps us sell our products or services by subtly attracting customers, unlike more traditional advertising.
Now, let’s take a closer look at the benefits and seductive strategies of content marketing.
Advantages and Benefits of Content Marketing
Connection with Users
To create content that truly meets your users’ needs, one premise must be met: You must know them well. This means that before creating any content, you’ve analyzed in detail who your audience is and what their needs are. This will lead you to understand their concerns, and you’ll be able to connect with your audience—attracting them.
Non-Intrusive Strategy
Another characteristic that makes content marketing so attractive is that it avoids invasive practices. That is, your brand, when advertising, will not interrupt your users’ activity with ads and traditional promotions.
On the contrary, the user will come to your content through search and will consume it voluntarily, without feeling any external pressure.
Increased Recognition
Offer valuable content, and your audience will appreciate you. Meeting your audience’s needs will make them grateful and create a bond between your brand and your audience. Also, by offering quality content, you’ll position yourself as an expert voice, increasing your recognition.
Additionally, if you tie the quality content you offer to current topics, the reach of what you share will also increase.
Increased Brand Credibility
By not incorporating advertising content, your brand’s communication will feel more natural, and users will start to see your brand as a credible and professional source of information.
Improved Brand Image
By consistently publishing valuable content, users will see your business as committed, investing time and resources in meeting users’ needs. This, in turn, significantly improves the brand’s image.
SEO Improvement
Having a dynamic website or blog with regular posts will help you continuously improve your search engine ranking. If the content is really good, the audience will appreciate it, which will lead them to share it, naturally increasing link building.
Customer Loyalty
Creating content with useful information, in addition to attracting potential customers, will help you retain those you already have. Loyalty is very important because what you want is for your customer not to just buy once but to become a true brand evangelist.
As you can see, the benefits of content marketing are numerous, making it a perfect tool for attracting customers.
With these examples of content created by MS Crea, you’ll get an idea of what we’re talking about:
- Psychic
- Trip
- Workshop
- Three Wise Men
- Grandpa
We recommend that if you want to start doing content marketing, first develop a content strategy to work on a solid foundation. If you need help creating an effective strategy, it’s time to get in touch with us.
And you, have you already ventured into the world of content marketing? What have been your results?
