What is an Animated Video?
An animated video is a way for companies to convey an idea differently and succinctly using created illustrations that recreate real environments with graphic elements such as characters, places, spaces, and worlds, transmitting a message without the need to shoot or record the company’s facilities or human resources.
Advantages of an Animated Video
The main advantage of an animated video is that there’s no need for shooting or recordings; real images are replaced with illustrations, drawings, and moving graphics.
This is particularly interesting for companies of all kinds that do not have a physical location with employees. Additionally, in the current context of the coronavirus pandemic, animated videos have become a valuable and powerful tool for persuasion, communication, and engagement.
With this technique, you can create a video that explains the company’s service or product. You can also provide an introduction to the company, sharing a bit about it to better understand its values and purposes.
Some companies use it to showcase processes, inductions, and training for their staff, or to explain complex topics to clients that are difficult to convey with real images.
Animated videos are a favorable option and, as mentioned earlier, are particularly well-suited for advertising strategies and content on digital platforms during the coronavirus crisis.
What is an Animated Video Used For?
Google values videos highly, which can improve the visibility of the company, product, or service.
It is a powerful visual marketing tool with favorable costs. It is very useful and helps potential customers understand and make purchasing decisions.
Drawing images – an explanatory video is an animation that easily and briefly describes a product, service, or idea and answers questions.
We Are in the Age of Videos
There has been a significant increase in the number of visits and time spent online. There is a trend toward video; the audience, people, potential clients, us, our society, seek new alternatives for persuasion and want information presented simply and intuitively.
It is hardly necessary to read texts or listen to the voice narrating the storytelling. By simply watching the animated video, the message can be understood, and people will be better informed about the product or service.
Creating Animated Tutorial Videos
You can create animated tutorial videos in a fun, simple, and intuitive way, explaining any product or service without the need to obtain real photographs or images.
Consumer behavior habits have changed dramatically, and channels like YouTube, through their videos, have already replaced other media that would have served as a reference for information years ago. In short, consumers demand current information channels, and these channels are increasingly audiovisual.
You can create specific animated videos, one for each product or service, detailing them, and another more general video that gives an overview of the company and what it does.
How to Create a Corporate, Product, or Service Animated Video?
Just like in a traditional video, the first phase involves determining what message you want to convey in the animated video. Once the company has clearly established the objective, a script is developed based on the information provided by the client about the company, product, or service.
Next, the drawings would be created to illustrate the video. There are several animation techniques suitable for the target audience, one of which is the whiteboard technique, where a hand draws different scenes that have been previously defined in the script.
It’s even possible to include real images or photographs, which can be transformed into drawings or bitmaps and vice versa.
Another technique involves character illustration and design, where all the scenes are developed, creating complete universes with these characters, including their costumes, homes, workplaces, streets, buildings, and even pets.
Duration of an Animated Video
The duration of an animated video should be short; it depends on the project, but as a guideline, it could last between 1-2 minutes. If the video is too long, viewers may lose interest. These are highly concentrated videos, so it’s not recommended for them to be lengthy; as the saying goes, less is more.
The animated video should capture the potential client’s attention in the first few seconds, making the quality of the images and the script crucial.
Once the illustrations for the video are designed, a voice-over is added to align the animation with the narrator’s rhythm, and finally, music is selected that fits the product, brand, or service, taking the script into account. This would result in a complete animated video.
Classification of Animated Videos by Purpose
- Animated Corporate Video: This narrates and explains the company’s activities, corporate identity, and objectives, substituting real images with drawings.
- Animated Product or Service Video: This would be similar to a tutorial; instead of searching online for a video made by someone about a product or service, often with varying success, you preemptively create a well-structured high-quality video that gets straight to the point and saves the consumer time.
- Animated Tutorial Videos: This provides the opportunity to create personalized and illustrated tutorial videos. It explains the product or service in detail and replaces a printed instruction manual that no one reads with a structured, intuitive, and detailed video.
These types of videos are not only used for commercial or advertising purposes; many companies also create them to train staff in various fields such as sales, inductions, best practice processes, and, especially during the coronavirus pandemic, to show the biosecurity protocols that must be created and communicated by every company.
To learn more about all the types and techniques of animated videos, click here.
