Nowadays, social media is crucial in any marketing strategy implemented. It’s just as important for the content to be interesting as it is for it to look attractive and meet the expectations of a public that we know is very demanding.
A clear example is the rise of more visual social media like Instagram—the trendy platform among millennials—TikTok among centennials, as well as Facebook and Pinterest with a more diverse audience. All these platforms are characterized by being visual networks where images play a leading role.
Video content is the main focus on social media
According to the platform Later, video posts are shared 12 times more than posts with text and images. Mark Zuckerberg, the creator of Facebook, states that an average of 100 million hours of video are watched daily on his platform. Additionally, the algorithms of social networks like Instagram, Facebook, and Pinterest favor the positioning of posts that use video. In platforms like YouTube and TikTok, where millions of users are active daily, video is 100% the main content.
These factors ensure that video remains a growing trend on social media. Therefore, it’s essential for any content marketing strategy to focus on video marketing.
7 Video Trends on Social Media
- More Professionally Edited Videos Than Ever: Poorly made videos are a thing of the past. Companies are increasingly careful about the videos they upload to their networks. It’s now common to see videos that, while not professionally made, feature well-managed lighting and sound, special effects, camera effects, and more.
- Vertical Videos: As many videos are now recorded with smartphones, the trend of shooting in vertical format has grown. This trend has been increasingly adopted due to the rise of video social networks like TikTok and the growing use of Instagram IGTV, Instagram Stories, and Facebook Stories, where the best way to view and upload videos is in vertical formats.
- Shorter Videos: As the saying goes, less is more. It’s increasingly common to see short videos on social media. On the popular TikTok platform, videos generally shouldn’t exceed 60 seconds in length. Nowadays, it’s easy to find videos from brands and users that don’t last less than 60 seconds.
- Highly Creative Videos: With the excess of content and information available, users are becoming more discerning. This makes it increasingly difficult to capture the attention of potential customers, and the videos we see on social media must be very creative, with thoughtfully crafted scripts designed to engage, surprise, and capture interest. In fact, applications like TikTok have incorporated video editing tools that encourage users to be extremely creative.
- Videos Without Sound: According to Digiday, 85% of videos viewed on Facebook are without sound. This leads many companies to “save” on sound and create very visual videos where the main message is seen rather than heard.
- Videos with Subtitles: As a result of the rise of videos without sound, companies have had to seek alternatives to ensure their videos are readable when not heard. Consequently, there has been a significant increase in the number of videos with subtitles found on social media.
- Stop Motion: Stop Motion is nothing new. However, Stop Motion animations remain very popular on social media and in the content strategies of many companies, as they tend to be short, fun, and creative.
Did you know about these video trends on social media? Would you add any others? Which works best for your business?
