A worthy story can communicate a brand’s entire personality in as little as 2 minutes.
When you use the right features and formats, you can use compelling stories to break down any concept about your brand and open up their world.
It is important to engage consumers in the brand story, after all, this is the goal of marketing.
Since consumers crave human interaction and authenticity, the use of cell phones and tablets along with platforms like YouTube and social media have made it easier for them to access videos, for brands this means that people can learn about your products or services in seconds.
These are the advantages of video marketing: It’s what people want.
Video marketing statistics show that video is the preferred source of information, with consumers preferring video over emails, social media images or downloadable content, e.g. PDFs.
Most consumers search for products or product reviews in video format before purchasing.
Why is this the case?
Video is super easy to consume, in a busy world people don’t have time to read long product descriptions or dive into long lists of services, even the busiest consumers can simply devote eyes and ears and catch your product or service in action. Boosting sales
Vision is the most dominant sense; it is almost automatic that you will gain more when you incorporate video into your campaign.
Also, since they increase the time people spend on your page, they end up giving your brand’s message more permanence over time.
Statistics have shown that 72% of companies that used video improved the conversion rate of their websites.
It has also been shown that 74% of users who watched explanatory videos about a product ended up buying it.
This means that you can engage, inform and attract even new visitors and still get good conversions. Video marketing builds trust
In addition to high conversion rates and ROI, building trust with your consumers should be a solid goal in its own right.
This is how you create long-term relationships that lead to loyal customers.
If you focus more on providing them with relevant and useful information, they will invite themselves to buy. Google likes videos too – The SEO Goldmine Video marketing can greatly increase your search engine rankings when applied correctly.
When you reach your target audience correctly, they end up spending a little more time on your site, this longer exposure builds trust and at the same time signals to search engines that your content is worth the time (good quality).
This is especially so because Google owns YouTube, which means there’s a better chance that your content will be noticed if you embed videos on your site.
The key here is to make sure your content is optimized for SEO.
This includes both titles and descriptions.
If you want to know more about how to develop these video strategies and you are looking for a high quality video, don’t hesitate to contact us, at Ms Crea we are ready to make your audiovisual project a reality.
