In the framework of the international celebration of Women’s Day, the invitation is to reflect beyond the commercial offer that is produced around the date, not in vain is the third celebration that most bill for traders in Colombia.
However, few know the value and transcendence for the history of March 8, where it is not only celebrated the fact of being part of a specific gender, in this case the female, but it really commemorates the historical work of human beings who marked by their nature, have been cowardly used as symbols of weakness, condemned to irremediably need the male company to excel in a society that today, constantly condemns their behavior.
It is not enough to remain in the idea that women deserve gifts and more commercial details, just because they are women, what women really need is the recognition that they have been demanding from history for many years, that the world can see them out of the label of weak and simple complements, to allow them to present themselves in the role of managers, presidents and even car drivers.
At Ms Crea we had the opportunity to make a wonderful project together with our customer Kia Colombiawith whom we produced a digital content in short capsules and we had as a protagonist the Colombian car racing driver Tatiana calderónAn empowered woman who has driven on the tracks that any pilot would like to feel, a true example to show society that women really are not a weaker sex, within the production, our outstanding pilot drove 3 different brands of cars, with the charisma and simplicity that characterizes her, allowed us to see a unique female facet within a basic and effective content that did not require a large productionThe results were more than satisfactory, ensuring the success of the communication, with the creation of practical, powerful and well-executed pieces, demonstrating that a good idea will always be a winner.
More than satisfactory results, ensuring the success of the communication, with the creation of practical, powerful and well-executed pieces demonstrate that a good idea will always be the winner, as made clear by the barranquillera Shakira in her latest hit, women do not cry, women bill.
If you have an idea in mind and want us to get it rolling, please contact us HERE.
