Versatility, trend, popularity and new consumption standards are definitely adjectives that would describe the new format that is taking over social networks.
For some it is as simple as a podcast with the addition of a video element, which can be as simple or complex as you prefer, but according to statistics provided by Google, 63% of frequent podcast listeners, who are growing in number every day, say they enjoy the content more when they can see the host and guests talking about a particular topic of their interest.
As much as we love podcasts, some people prefer to consume video content.
It’s no wonder, as YouTube is the second largest social media platform.
If you add a video element to your podcastyou will have access to a massive audience of potential followers.
It is definitely a winning idea for brands to unite video, which has been and continues to be the king of digital content, with the new and growing trend of consuming podcasts, because humans are visual creatures and we feel more connection, familiarity and trust with information when we see a face when receiving valuable data.
Even so, if you have doubts when choosing this content to include in your brand’s grid, there is one question we should ask you, and that is: Have you noticed that all videos on social networks play automatically, but without sound?
That’s because social media platforms are optimized for video, but not for audio.
Audio is muted by default in most cases.
If you add a video to your podcast, social media users will be a little more attracted to it when they find it in their feed. Yes, you can post audio clips on the networks, but they are not as attractive as videos, so having a video podcast will open the doors to a greater reach on high-consumption platforms such as
Youtube and
Facebook, this is different when your podcast is only hosted on
streaming platforms such as
Spotify or Apple Podcast. However, although the video-podcast is a format that we would recommend to every one of our clients, at Ms Crea we understand that the quality of the product is what will generate a greater engagement of those who listen to you, since quality is directly related to the importance and veracity of the information provided to the listener.
Keep in mind that to achieve this quality you must have the time to produce the content, be consistent so that your listeners recognize you and follow you, never stop publishing leaving your listeners waiting for the next broadcast and, above all, have the equipment or preferably a production house that offers high quality, latest technology equipment and have extensive knowledge in content development, so there is greater peace of mind that your video-podcast will be edited and optimized.
That said, if you want more help with your podcast or video-podcast from launch, through equipment, editing, post-production and even growth, be sure to drop us a line.
We’re more than ready to develop that great idea!
